South House

BRAND STRATEGY, IDENTITY, WEB DESIGN

South House is a lodge hotel set in a quiet forest area outside Perth, Australia, designed as a place to escape. Combining urban design and country style, it offers ultimate comfort, quality facilities and exclusive service for guests seeking privacy and rest. The identity was built to communicate South House's philosophy as a brand, not just a hotel, with a nature-derived palette of oranges, greens and greys that immerses guests in an atmosphere of silence and comfort from the very first touchpoint. The typographic logo carries a bed symbol woven quietly into the letterforms, a detail that expanded into the broader graphic language of the brand. The website carries the same considered minimalism through, letting the place and its particular kind of stillness do the talking.