Azul Yacht Hotel

BRAND IDENTITY, BRAND STRATEGY

A concept pitch for an intimate yacht hotel experience sailing the waters between Sardinia and Corsica. With just eight luxury suites aboard, Azul was conceived as a deliberate counterpoint to the large-scale catamaran excursions typical of the Mediterranean, offering something far more considered: high-touch service, unhurried itineraries, and the rare pleasure of sharing an extraordinary journey with a small group of like-minded guests. The brand identity needed to hold that tension beautifully, feeling both exclusive and warm, adventurous and refined. The resulting work spans a fluid custom mark, a rich palette of deep ocean navy, burnished gold and warm terracotta, and a complete brand world from spatial applications and stationery through to a full website concept.