Rum & Roots

BRAND STRATEGY, IDENTITY, WEB DESIGN & DEVELOPMENT

Rum & Roots is my own Caribbean travel brand, built on a simple but deeply felt conviction: that the Caribbean is luxurious, layered and wildly alive, and deserves far better than a copy-paste itinerary. Founded as a full-service travel planning platform for discerning travellers who want genuine insider access to the region, the brand needed an identity that felt as warm, confident and culturally rooted as the experience it promises. The work spanned full brand strategy, visual identity, and website design and development, resulting in a platform that is equal parts personal and polished, with a voice and aesthetic that positions Rum & Roots as the trusted local in the room.