Ossón Hotel

BRAND STRATEGY, IDENTITY, WEB DESIGN, ART DIRECTION

A boutique hotel concept rooted in the sun-drenched landscapes of Faro, Portugal. The name Ossón derives from Ossonoba, the city's ancient name, and the brand was built entirely around that sense of place and history. The flamingo, a seasonal resident of the nearby Ria Formosa Natural Park, became the heart of the visual identity, a mark that feels both local and effortlessly refined. The work spanned full brand strategy, identity design including a suite of sub-brand lockups for the restaurant, bar and spa, website design, and art direction across print collateral, packaging and hospitality touch points.