Grove Group

BRAND IDENTITY, SUB-BRAND SYSTEM

The Grove Group is a property development company with a portfolio of distinct residential developments across Barbados. The brief was simple: establish a core brand mark for the parent company, then create a flexible sub-brand system for each property - maintaining the signature monkey motif across all touch points while allowing typography to shift in character from development to development. Flora Grove, Ocean Grove, and further properties each carry their own typographic personality while remaining unmistakably part of the same family.